We had an initial zoom call with Vanessa, where we identified her goals and requirements. On call, we discussed the PR strategy we would implement to help her establish as the top industry leader in her field.
Based on the needs of Vanessa, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of herself and her brand.
GET TO WORK
We wrote SEO optimised articles for Vanessa to improve her google presence. Then, we began the process of pitching the articles to some of the top publications to get her featured on them. We helped Vanessa to complete her book and got it published on Amazon. We created a custom google knowledge panel for her taking her google presence and credibility to the next level.
Giorgia had a decent amount of press when she approached us to help her get verified on Instagram but we knew that she needed more press to get her Instagram account verified. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier publications. Getting to just mid-tiers wasn’t enough for social media verification, so we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to. After getting her featured on various outlets we had to contact the Instagram team and apply for her verification.