Daniel Mangena

    Case Study



  • Overview

    Dan Mangena is a best-selling author, entrepreneur, philanthropist and public speaker. He is completely self-made and has spent decades perfecting his world-class coaching methodology. His books, podcasts, events & retreats continue to help captains-of-industry and private individuals alike live an abundant, joyful, purpose-driven life. He offers many unique and effective free tools via his website. Through his motivational speech, Daniel shares his vision of empowerment and joy. The books he has authored, his “Do it With Dan” podcast series (which is available on all major platforms), regular blogs, published articles and worldwide workshops; have all helped thousands across the globe.

    Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe).

  • Challenge


    Giorgia had a decent amount of press when she approached us to help her get verified on Instagram but we knew that she needed more press to get her Instagram account verified. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier publications. Getting to just mid-tiers wasn’t enough for social media verification, so we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to. After getting her featured on various outlets we had to contact the Instagram team and apply for her verification.

  • Strategy

    • Create a well written SEO optimised press release about Daniel.
    • Leverage Daniel's story and work achievements along with our network of connections to get him featured in major publications.
    • Improve Google search presence for a variety of keywords through the article .
    • Boost brand credibility and authority by positioning Daniel as an expert in the industry.
  • Featured On

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  • Results

    • Got Daniel featured on some of the world’s biggest media outlets including Yahoo and Affiliate Sites of ABC, NBC, CBS and FOX.
    • Established his Google news presence. 
    • Tremendously boosted press exposure, brand credibility, and Google search presence.