We had an initial email conversation with Daniel, where we identified his goals and requirements. On call, we discussed the PR strategy we would implement to help him establish as the top life coach.
Based on the needs of Daniel, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of himself and his brand.
GET TO WORK
We wrote SEO optimised articles for daniel to improve his google presence. Then, we began the process of pitching the articles to some of the top publications to get him featured on them.
Giorgia had a decent amount of press when she approached us to help her get verified on Instagram but we knew that she needed more press to get her Instagram account verified. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier publications. Getting to just mid-tiers wasn’t enough for social media verification, so we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to. After getting her featured on various outlets we had to contact the Instagram team and apply for her verification.