Aina Alive
Case Study
Overview
Aina Alive is an experienced Agile Coach and a Business Consultant currently working for Sun Life (Canada) and a founder and CEO at Bee Agile Tutoring. She is a keynote speaker at PMI/Agile and Leadership Development Conferences and Symposiums. Her book "It Starts with YOU. 40 Letters to my Younger Self on How to Get Going in Your Career" hit the #1 position in the #jobhunting category on Amazon.
Aina has close to 10 years of experience in transforming businesses, leading change and developing leaders.
Aina has a vision for a world where leaders and teams are empowered to experiment with and execute new ideas and produce maximum results.
Aina approached us to position herself as an industry leader in the business coaching industry, she wanted us to build her online authority and google presence.
CONSULTATION
We had a Zoom call with Aina, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement to establish her as a leader in her industry.
Based on the needs of Aina, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of herself and her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on top publications.
Results
Made Her a Contributor In Disruptors Magazine
Swipe To See More
Got Her Featured On Haute Living
Swipe To See More
Established Her As a Top Female Entrepreneur
Swipe To See More
Google Domination
Swipe To See More
What Aina Has To Say
"Hi! I am Aina, and as a busy entrepreneur I can say that its hard to manage everything yourself so if you want to get up to speed, the solution is always the same- just hire a team of professionals. The problem is where to get one so when I finally meet up someone I can trust and I can see that this person has the knowledge, I try to partner with him or her as soon as possible. In this case, building a business and knocking at all doors to get visibility is the multitasking I definitely try avoid in my life, so that's why this year I partnered with Thoughtful PR agency because these guys are always prompt in response, they have knowledge and what I liked the most is they were transparent about their processes. I had my first experience with them I loved it and definitely will keep the partnership next year."