Heather Dominick
Case Study
Overview
Heather Dominick is the creator of www.businessmiracles.com and the founder of The Highly Sensitive Leadership Training Programs for Entrepreneurs. Since 2010, she has been training Highly Sensitive Entrepreneurs® and leaders to do things differently by working less, while making more of a social impact and a higher income. Heather has taken everything she’s learned from being a highly sensitive person and self-employed since 2003 - including her own journey from personal bankruptcy to being the consistent steward of a 7-figure mission - and poured it into the comprehensive design of her leadership training programs so Business Miracles members from around the world have everything they need to learn how to excel in business and life while honoring their highly sensitive nature.
Challenge
Giorgia had a decent amount of press when she approached us to help her get verified on Instagram but we knew that she needed more press to get her Instagram account verified. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier publications. Getting to just mid-tiers wasn’t enough for social media verification, so we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to. After getting her featured on various outlets we had to contact the Instagram team and apply for her verification.
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Results
- Got Heather Dominick featured on top media publications like Business Insider, Yahoo, Benzinga, Digital Journal and The Whig
- Strategically got Heather Dominick placed on major media outlets to position ther as an authority.
- Tremendously boosted their her press exposure, brand credibility, and Google search and news presence.
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